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Sponsor Christmas with Local World

Provided by Reach Plc.
Sponsor Christmas content across 76 regional newspaper websites in the UK.

Tell us about the Opportunity / What is it?

Gear your business for the most wonderful time of the year. More than ever, consumers are watching their pennies and are making more informed purchasing decisions, reading reviews online, finding the cheapest price and using vouchers. Ensure your business has an online presence: Online sales in December 2013 were £4.8 billion, accounting for 14.4% of all retail sales. 77% of internet users bought at least one item online this Christmas. 70% looked for gift ideas (up 1% from 2012) 44% obtained and used vouchers (up 16% from 2012) (Source: Feb 2014. GMI Mintel)

What is the Marketing Objective?

Increase brand awareness, whether you're introducing your brand, or want more exposure online, through captivating standard IAB ad formats and rich media, targeting your advertising to run along side high quality Christmas content on the leading portfolio of local newspaper sites including, and

How does it work?

We will use Grapeshot contextual targeting to create a Christmas and shopping segment to ensure that your advertising is guaranteed to run against Christmas content on our 76 local newspaper websites. We will be generating significant volumes of Christmas content this year - top Christmas present ideas, best Christmas recipes, favourite Christmas films of all time, stunning Christmas party ideas and more.

Who's used it in the past?

Tesco, Asda

Features / Benefits

The spend online continous to increase, as more shoppers avoid the husstle and bustle of the high street, shopping centres and general bad Engish Weather. Get your brand online where users are in a more relaxed frame of mind to explore new ideas and products. A range of ad formats enable you to communicate your brand messages in a way that reflects your brand's values and personality. Direct click throughs to your site result in increased traffic and potential sales.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 860,000 unique page views every month
35 - 44
45 - 54
55 - 64
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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