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Sky Movies Drama Sponsorship opportunity

Provided by Sky Media
Sky has relaunched its movie channel to genre based, making it easier for customers to find exactly what they are looking for.

Tell us about the Opportunity / What is it?

Sky Movies currently appears in over 5 million homes and is the definitive film service in the UK. In April 4th 2007 Sky Movies launched as a genre based channel, making it easier for customers to find the movies they want to watch. The genres: Comedy, Family, Classics, Modern Greats, Action/Thriller, Sci-Fi/Horror, Independent and Drama; together with the Premiere/Premiere +1 channel and two HD channels across all the before mentioned categories, make Sky Movies the complete movie service for all to enjoy.This is your chance to sponsor the "drama" films section.

What is the Marketing Objective?

Build brand awareness or gain trial of your product.

How does it work?

Sponsors will receive 15" audio/visual opening and closing credits to all films or 20" audio/visual opening credits to all film and 10" audio/visual closing credits to all films.Plus a 5 second credit prior to any strand specific promos, 20 second or above. You will also gain online presence with which delivers approx 1.2m page impressions per month, we offer both banner and skyscraper opportunities. Finally your logo will appear in our Sky Movies magazine which is delivered to 4.8m Sky subscribers a month.

Features / Benefits

Association with Sky, the definitive movie broadcaster in the UK. Exclusive ownership of Drama movies on Sky Movies every day from Monday to Sunday. Association with the best in high quality entertainment. Fully integrated multi-platform partnership. Opportunity to run monthly competitions within short-form programmes. Opportunity to extend association into Sky Movies Active with links to advertisers dedicated interactive product. Opportunity to develop additional opportunities with publicity, marketing and Sky Extras-a customer facing rewards programme.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kReach an audience of over 10,000,000
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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