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Sky News Financial Report Sponsorship

Provided by Sky Media
The Financial Report is a comprehensive bulletin that airs 4 times a day, featuring major share, market and currency movements.

Tell us about the Opportunity / What is it?

The Financial Report is a comprehensive bulletin that airs 4 times a day, featuring major share and market movements (FTSE, NYSE, NASDAQ etc.) as well as an update on the currency markets and exchange rates - essential viewing for the Abc1 Sky News viewer. The sponsorship offers brands the opportunity to build an association with the most up-to-date key financial developments as the market opens, until the closing bell.

What is the Marketing Objective?

Build Awareness

How does it work?

10" opening credits, 5" closing credits. Four times a day, Monday-Friday.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Brand stand-out and point of difference to communication strategy. Sky News reaches a highly desirable audience of: Upmarket and affluent choose to view audience: 57% ABC1. Viewers with a genuine interest in finances: Financial Directors, MD's, CEO's. 60% Male, 45% 35 - 54 (Source: TGI Premier 2007). Opportunity to reach a global audience. Available in HD. Available online.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated reach of over 10million viewers
All adultsMale
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURESPONSORSHIP / MEDIA
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