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Smooth National Launch Partnership

Provided by Real and Smooth Ltd
We are changing the face of commercial radio for the first time in 10 years and are looking for a major launch partner.

Tell us about the Opportunity / What is it?

For the first time a radio group is taking several FM stations and taking them national. Smooth Radio will become one unit, broadcast nationally on the 4th October 2010. There are very few large media events and this is one of them. GMG Radio will be supporting the launch with a TV and Outdoor campaign to let our listeners know and to drive trial. This is an incredible opportunity for a major brand to become our launch partner and to take advantage of our consumer and trade marketing and PR. Truly the media event of the decade.

What is the Marketing Objective?

To build brand equity and raise awareness.

How does it work?

Our launch partner will take ownership of our brand new drivetime show as the bedrock of the activity, with a launch promotion built in. The promotion will deliver 100% share of voice, as we will provide a live read every hour and a competition round every day part for 7 days, pushing to a huge prize draw on the Sunday. This will deliver our partner with complete dominance of Smooth Radio, for the first and ONLY time. The launch partner will also have ownership of the new Smooth Radio online website, our new mobile website and our mobile app, alongside enewsletters.

Who's used it in the past?

Smooth Radio is a well established brand and has worked with Sky, Splenda, EDF and House of Fraser to name but a few. The launch partnership would be ideal for a motors or financial brand and it will truly deliver a media first.

Features / Benefits

As this is an important milestone in GMG's history, we will ensure that the project is successful through a media spend of circa £1m to promote the new station. The launch partner will benefit from our own marketing and to the trade we will ensure that they have a clear association. Secondly, Smooth Radio has been incredibly protective of its intellectual property and so this is the first time that we have opened up to a single partner for such an important time. Finally, the brand will have 100% share of voice with our listeners for the first 7 days of broadcast.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach 2.6m listners per week
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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