This idea is archived

Sponsor all pet-related Animal Planet programming on Discovery

Provided by Discovery Networks Europe
6 or 12 month sponsorship of all pet-related Animal Planet programming, comprising 140 hours per month with Discovery Channel.

Tell us about the Opportunity / What is it?

Animal Planet is a one-stop-shop for pet-lovers everywhere. Packed with quality family entertainment, Animal Planet's pet strand takes viewers on a rollercoaster of emotions - laugh at Animal Crackers, cry at Animal Hospital and cheer for the heroes that are Animal Cops. Programming includes Project Puppy, The Planet's Funniest Animals and Animal Crackers. Other titles could include: Wildlife SOS, Pet Rescue, Animal Hospital.

What is the Marketing Objective?

Primarily to build brand awareness but other objectives can tie in such as recuiting new customers or giving brand attitude.

How does it work?

6 or 12 month sponsorship of all pet-related Animal Planet programming, comprising 140 hours per month. Six week on-air competition. Sponsor branding on all marketing support. Options digital elements: 1 million monthly ad units (can be co-branded and/or created by discovery) across or Full site sponsorship on: Weekly pet personality competition: Users send in photos of their pets which are put into a weekly gallery by Discovery.

Who's used it in the past?

Please contact a member of the Discovery team for details of previous advertisers.

Features / Benefits

Sky subscribers are more likely to have a pet than viewers of any other TV offering including Freeview and terrestrial. Animal Planet viewers are 28% more likely than the average person to own a pet and 52% more likely to own a dog. They are heavy buyers of pet food making Animal Planet the perfect environment to target pet owners and create brand favourability. Animal Planet viewers are also 32% more likely to have pet insurance than the average adult and of those who have pet insurance, 62% bought from a supermarket, 38% bought from a pet store and 14% from a vet/breeder

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k1+ coverage of 1.6m housewives and 1.3m women
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service