Sony increased awareness of Confused.com with the loyal audience of Kaun Banega Crorepati (Who want's to be a millionaire)
We created a branded vignette integrating Confused.com with "Kaun Banega Crorepati" (Who want's to be a millionaire) in 2011 to reflect the Confused.com brand element.
Increase awareness of Confused.com with the loyal and engaged audience of "Kaun Banega Crorepati" (Who want's to be a millionaire).
A 10 second vignette was aired during ad breaks as top which was followed by a 5 second tail bumper thereby reinforcing the message that Confused.com could help the viewers when it came to comparing insurance services.
The branding exercise was successful as it linked Confused.com to one of the top properties on the channel.