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Sponsor Ashley Banjo: The Town That Danced Again on Sky1 HD

Provided by Sky Media
Sponsorship and Product Placement opportunity with Ashley Banjo's brand new series on Sky 1 HD

Tell us about the Opportunity / What is it?

Thousands of members of a single town are joining forces and dancing together in front of the nation, in an unprecedented epic spectacle of dance: The Town That Danced Again. Stockton-on-Tees, a typical Britishtown, is fiercely proud and ready to prove itself. Ashley Banjo has chosen Stockton because it is a town steeped in forgotten dancing history. His mission is not just to bring back the glory days of dance. but to supersize them - in the biggest street dance spectacle Britain's ever seen.

What is the Marketing Objective?

Sky Media offers the unique opportunity to sponsor Ashley Banjo's new TV venture, allowing a brand to associate with this family-friendly new show.

How does it work?

Scheduling: Sky 1 HD, Sky 1 and Sky 1+1 from Autumn 2013, consisting of 6 x 60 minute episodes and repeats on Sky 1, Sky 2 and Sky 1+1. Accreditation: Opening credits of 15 seconds, Centre Break Bumpers of 2 x 5 seconds (1 x centre breaks per half hour show) and Closing credit of 15 seconds. Accreditation on all programme specific trailers over 20 seconds.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Ashley Banjo is already an established and trusted face of Sky 1, giving a sponsor more kudos and taking brand advocacy one step further. Dance formats are very popular on the channel and more generally in the UK, almost guaranteeing a sponsor great reach numbers and standout. This show also offers the opportunity to product place and activate further as this is an exclusive Sky 1 commission. Online opportunity also available through the popular Sky 1 website.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 2.4 million ABC1 adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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