This idea is archived

Sponsor 'Close to Home' on Living TV

Provided by ids
Living TV are offering sponsorship of legal Drama 'Close to Home' where even the quietest streets can hide the darkest of crimes

Tell us about the Opportunity / What is it?

With its case load of suburban America's hidden horrors Close To Home delivers an enjoyable dose of schadenfreude. Each episode further confirming your hopes that those annoyingly perfect people you see everyday aren't so squeaky clean. Unflappable Mom next door? PROSTITUTE! Grade A student across the street? STALKING DATE RAPER! Taking out all this suburban trash is public prosecutor and new parent, Annabeth Chase (Jennifer Finnegan). She's learning, like all the best TV mavericks, that if you really want justice to be done, you've got to be willing to bend the law!

What is the Marketing Objective?

By sponsoring this Programme you can associate with one of the strongest brands on Multi channel television. Opportunity to create a brand experience.

How does it work?

Sponsoring a programme allows an advertiser to place a series of short credit sequences (which ids can help create), featuring their logo and a commercial message, in and around a programme with a target audience or brand association an advertiser aspires to attract.

Who's used it in the past?

Brand new acquisition for Living TV. Produced by Jerry Bruckheimer of CSI & top Gun.

Features / Benefits

By sponsoring this Programme you can associate with one of the strongest brands on Multi channel television. Broadcast sponsorship allows you to extend your brands communication in association with the next big Series out of CBS. We can create Interactive elements, from competition spots to dedicated web pages/micro sites for you. Interactive elements can draw viewers to interact., by creating interactive sponsorship you can reach customers in an efficient and cost effective way. You can now let viewers request brochures, ask for samples or get a call back.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k16-34 women reach 1 + 1.2 million, 4 + 706,000
16 - 24
25 - 34
35 - 44
Female
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTYSPONSORSHIP / MEDIA
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