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Put Your brand in front of Scottish Sports Enthusiasts

Provided by Stratford Racecourse
Reach an affluent demographic at Perth Races for the eclectic Spring Festival

Tell us about the Opportunity / What is it?

Perth Races is a destination for Scottish horseracing enthusiasts throughout the summer, starting with the famous Perth Festival in April. Brands can receive name recognition, product placement and sampling experiences, print, mobile & online activity plans & premium customer interaction through unique sponsorship solutions assembled at Perth.

What is the Marketing Objective?

Our marketing objectives will be to provide your brand with a stand out opportunity to communicate to racing spectators at Perth throughout the year, and to help fund the diverse appeal of the races to its growing audience.

How does it work?

Any sponsorship proposition may include assets from among the following: - naming rights to one or more races during a day or season at large - experiential solutions to reach the 50,000 visitors each season - supply chain partnerships to deliver your product into the hands of the spectators - online exposure through Perth's web site, and its active social media - SEO campaigns using the above and by establishing newsworthy and exciting racing events - provision of premium entertainment solutions

Who's used it in the past?

RBS, Aberdeen Asset Management, Crabbies Ginger Beer

Features / Benefits

An imaginative and interactive way to harness sports fans' enthusiasm for their sport to your brand. An excellent and good value device for product trial, customer networking and reward. Total race day attendances in 2013 exceeded 50,000.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2012 attendances: 154,702
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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