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Sponsor Magic Christmas Radio streamed online with ads on radio

Provided by Bauer Media
Reach millions of Bauer's loyal listeners during a key retail period.

Tell us about the Opportunity / What is it?

Bauer is pleased to offer the opportunity to sponsor a brand new radio stream via 37 Bauer Radio Station Websites across the UK. Magic Christmas Radio will play all the best Christmas songs 24 hours a day, ad-free. Whether audiences are in the office getting into the Christmas spirit, entertaining friends over a glass of mulled wine at home, or wrapping gifts for loved ones - Magic Christmas Radio will provide audiences with the ideal soundtrack to their festivities.

What is the Marketing Objective?

The sponsor can use this national platform to generate mass awareness, but with local permeation via market leading radio brands. Build brand association with a platform that will evoke those festive feel good moments of Christmas and all it encompasses.

How does it work?

On air a sponsor will receive custom-made 30 second trails that will broadcast across the listening day, driving people online to stream Magic Christmas Radio. Online the sponsor will receive exclusive live stream sponsorship placements including pre roll, MPU and player skin. A sponsor will also have the opportunity to introduce bespoke creative led solutions that might range from Christmas gift ideas to recipe suggestions. Sponsor branding will also appear on station homepages and in newsletters sent to Bauer's VIP email database.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Delivering combined weekly All Adults reach of over 8 million of which 4 million are ABC1. This is a unique opportunity to communicate key messages during an important retail period both on air and in a clutter free digital environment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details25-54 ABC1
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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