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Sponsor Mount Pleasant Series 2 on Sky Living HD

Provided by Sky Media
Returning for it's second series, this is an exclusive UK premiere and will be aired from August 2012!

Tell us about the Opportunity / What is it?

Sky Living HD is proud to announce the arrival of comedy-drama 'Mount Pleasant' from Sky 1! This is an exclusive UK premiere and will be aired from August 2012. Mount Pleasant will follow the life of Mancunian Lisa and the day-to-day adventures she has with her husband, friends and family. Written by Sarah Hooper (Shameless), it boasts a veritable who's-who of British stars including Sally Lindsay (Coronation Street) who takes the lead role of Lisa, Daniel Ryan (Skins) as her husband Dan.

What is the Marketing Objective?

Opportunity to build association with a loyal and firmly established audience.

How does it work?

Broadcast across Sky Living, beginning in August 2012 and comprising of 8 x 60 minute episodes plus repeats on Sky Living channels and any showings on Sky Anytime and Sky Go. Sponsor credits shall include Opening and Closing credits of 15 seconds; Break Bumpers of 2x5 seconds per centre break (3x centre breaks per one hour show). The sponsor will also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact Mike Murphy via the contact details tab for information.

Features / Benefits

From award-winning writer of Shameless (Sarah Hooper) and star-studded cast from British TV. This is an opportunity to build association with a loyal and firmly established audience and is included in Sky Living's burst of brand new programming in August. Last year on Sky 1, Mount Pleasant launched with an audience of 931k individuals, making it one of the 5 most watched multichannel comedies in pay. TV homes. Moving to Sky Living this year, we only expect its audience to increase further.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kMount Pleasant series one launched with an audience of 931k
16 - 24
25 - 34
35 - 44
Female
ABC1
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Aug 12 - 16 Oct 12BUILD AWARENESSSPONSORSHIP / MEDIA
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