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Create a branded music event & promote it through music titles

Provided by Sonic Media Group
Opportunity for a brand to work with full service production & marketing team with reach through tastemaking music titles.

Tell us about the Opportunity / What is it?

Brands can partner with key Sonic titles that have built their reputation on breaking new artists. The scale of Sonic is such that it can deliver a campaign across different genres (urban, indie and rock) to create a series of live events showcasing up and coming artists with the potential to include bigger stars for press interest. To find out more about our titles please download the attachment. Sonic will create pre-event buzz, at event Tweeting from key titles and content seeding of event footage, reviews and wider-media PR.

What is the Marketing Objective?

For your brand to be seen as pivotal in breaking, discovering and helping new artists through editorial and event promotion on Sonic sites and event execution. Give your brand attitude against edgy youth content to reach tastemaking 18-35 year olds in a trusted environment.

How does it work?

An integrated package made up of the following with your brand at the core: media partner for all editorial and events; event site within media partner site; exclusive content creation pre-, during- & post- event (editorial, video, photo, podcasts, twitter feeds, reviews etc) for the event channels and promotion, branded with your brand; exclusive audio channel '[your brand] Radio', traffic driving to event site and content through Social Media, newsletters and relevant sites from Sonic's network; artist involvement with content throughout and wider event publicity.

Who's used it in the past?

New opportunity - relevant for lifestyle brands.

Features / Benefits

Get wide coverage from exclusive events - RWD's 100th issue party was talked about in The Metro and Glamour! Make your brand part of the excitement of seeing big artists in intimate environments and for users to discover new artists through your brand's event! Get your brand seen as pivotal in breaking, discovering and helping new artists through editorial and event promotion on Sonic sites and event execution.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k18-35yr old music fans
16 - 24
25 - 34
Both
ABC1
C2
Students
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEPUBLIC RELATIONS
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