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Sponsor Quality Comedy on Comedy Central

Provided by Sky Media
Sky Media and Comedy Central are proud to introduce the channel's top property, the Quality Comedy Package.

Tell us about the Opportunity / What is it?

Sky Media and Comedy Central are pleased to offer the Quality Comedy Package, Comedy Central's biggest sponsorship property. The package includes all new and exclusive series on Comedy Central, including Two & half Men, Anger Management, Mike & Molly, Whitney and new UK commission, Big Bad World.

What is the Marketing Objective?

A channel re-brand and popular, strong programming continues to push the channel forward thus giving brands access to new, young upmarket audiences.

How does it work?

6 month sponsorship of the Comedy Central channel and content, programmes to include: Two and a Half Men, Anger Management, Mike and Molly, Whitney and Big Bad World. Please see attached for further details regarding scheduling.

Who's used it in the past?

Please contact for details of previous sponsors.

Features / Benefits

In 2012 Comedy Central has seen the largest year on year growth of any general entertainment channel. All time (0800-2559) viewing has jumped 24% year on year (Adults) and a staggering 41% for 16-34's. Emmy award winning Mike & Molly is the channel's most successful US Acquisitions launch.Season 2 premieres have averaged 211,000 Adults (119,000 16-34 Adults). Two And a Half Men introduces Ashton Kutcher - his debut episode was watched by 1.07 million Adults (582,000 16-34 Adults)- the highest rating programme ever on Comedy Central.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kAshton Kutcher's debut episode was watched by 1.07m adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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