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Sponsor ROCKMAS on Planet Rock

Provided by Bauer Media
A Christmas takeover and prize give-away on the UK's top rock station.

Tell us about the Opportunity / What is it?

Bauer Media's Planet Rock is the largest digital only commercial radio station in the UK, playing rock music from the 70s, 80s, 90s, 00s and the present day. This winter, the holidays are taking over Planet Rock's December output. Christmas will now be ROCKMAS. Trails and live reads will drive listeners online to where they can request the present of their choice up to the value of £500. Then, each day during the Planet Rock Breakfast and Drive-time shows a presenter will read out a name. And if that person calls the station within 20 minutes they win!

What is the Marketing Objective?

Engage consumers through a fun and interactive competition. Build brand awareness among an ABC1, male audience of main shoppers and drive penetration.

How does it work?

Sponsorship Package Includes: Bespoke ROCKMAS online website featuring client key messaging. Regular inclusions in newsletters circulated to the database of over 90,000 listeners. All online activity supported socially across Planet Rock's Facebook and Twitter network. And full on-air coverage, trails, credits, comp rounds, live reads - fully backed by all presenters who will bring the campaign to life.

Who's used it in the past?

This is the first ROCKMAS takeover on Planet Radio, please contact Bauer Media to be the sponsor of this UK interface.

Features / Benefits

Planet Rock reaches over 1 million listeners nationally every week. Utilize massive air exposure to grab the attention of a strong affluent male audience of ABC1 main-shoppers. The terms of this sponsorship are completely negotiable, so there is lots of room for further added value.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMale ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
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