This idea is archived

Sponsor Sky Sports content on JCDecaux Transvision screens

Provided by JCDecaux UK Ltd
Opportunity to sponsor Sky Sports content across the Transvision digital screens network covering 16 mainline train stations.

Tell us about the Opportunity / What is it?

Transvision is an impressive network of large, high impact digital screens displaying animated creative to over 17.5 million impacts per fortnight. JCDecaux operate a network of 17 digital screens across 16 mainline train stations, including Birmingham International, London Euston, St Pancras and Manchester Piccadilly . This content has various channels including Sky News, Sky Sports News, Sky Business News, & Sky Showbiz News, as well as Sky Weather. JCDecaux are offering advertisers the opportunity to sponsor Sky Sports content across the Transvision Network.

What is the Marketing Objective?

Build awareness of your brand with engaged consumers.

How does it work?

The digital screens run a 6 minute loop, with 20" slots per advertiser. Within this 6 minute loop, there is up to the minute content provided by Sky News. JCDecaux offer the exclusive chance to sponsor each element of the content with a 5" bumper advert prior to the content, sponsorship logos during the content and then a 5" bumper advert following the content (Total: 30" exposure).

Who's used it in the past?

British Gas have sponsored Sky News Showbiz news in the past and have Invesco Perpetual have previously sponsored Sky News Business. Please contact JCDecaux for further details on previous sponsors.

Features / Benefits

JCDecaux are offering advertisers the opportunity to buy sponsorship of Sky Sports content for January and February and get 2 weeks for free. This opportunity will cover over 40 Premier League football games between 20th December and 4th January including Manchester City Vs Everton, Arsenal Vs Chelsea and Tottenham Vs Fulham. Transvision runs editorial updates from Sky News which engage consumers and add relevance to the advertising and also gives advertisers the opportunity to change or update copy on a minute-by-minute basis.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kOver 17.5 Million fortnightly impacts (78% ABC1)
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service