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Sponsor Sleepy Hollow Season 2 and engage with Sky viewers

Provided by Sky Media
Sky Media & NBCUniversal are offering the exclusive opportunity to sponsor Season 2 of the unique hit series Sleepy Hollow 2.

Tell us about the Opportunity / What is it?

Sleepy Hollow is a thrilling mystery-adventure drama series spanning two and a half centuries, in which a resurrected Ichabod Crane pairs up with a present-day cop to save the enigmatic town of Sleepy Hollow - and the world - from unprecedented evil. This is the opportunity to sponsor the second series of the hit show Sleepy Hollow 2. As well as delivering innovative and bespoke sponsorship solutions, Sky Media provides brands with a full-service offering: brokering deals; producing award-winning creative as well as analysing performance and effectiveness.

What is the Marketing Objective?

Sponsorship provides brands with the opportunity to get closer to content by allowing direct association with a programme. Through sponsorship, Sky Media have played a key role in launching brands and products, raising awareness, re-positioning brand values often completely transforming businesses. The range and depth of programming means that we can offer a solution to any brief and any budget. Research shows that the stronger the viewer's relationship is with a programme, the more effective sponsorship is in driving positive emotions towards the brand.

How does it work?

Sponsorship has a far greater impact on our implicit mind and emotions that on our rationale and consciousness. It can affect how viewers feel about brands, how relevant they perceive them to be and their likelihood to buy. It also serves to offer a degree of stature and legitimacy to brands in a way that only television can. The offering is: 18 Premieres, approx. 3 weekly repeats, 15" opening and closing credits, 2 x 5" centre break bumpers, Logo Accreditation on all promotional trailers, Logo Accreditation on Sleepy Hollow microsite on

Who's used it in the past?

Sky's multi-platform distribution coupled with a unique direct relationship with its viewers has meant that Sky Media lead the way in sponsorship that engages with audiences no matter how they are enjoying great content. Whether watching live, catching up on demand or on the go. A whole host of high profile brands have had hugely successful sponsorship partnerships with Sky including Dominos, Jaguar, Volvo and Autoglass.

Features / Benefits

The best results come about when sponsorship bumpers successfully introduce the brand into the emotional relationship that the viewer has with their programme. The UK Premiere of Sleepy Hollow (ep. 2) broke channel records for the highest ever reach for a single episode - 794,000 individuals. That's 54% higher than the previous record set 3 years before hand. During that episode, Universal Channel was the 2nd most watched digital channel for all Adults, Women and 16-34s. 8 of the top 10 highest rated episodes in the channels history were from Sleepy Hollow Season 1

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPlease contact Sky Media for reach figures
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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