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Sponsor Stella Series 2 on Sky 1 HD

Provided by Sky Media
The BAFTA nominated series makes it's return to UK screens in 2012. Now available for sponsorship.

Tell us about the Opportunity / What is it?

Stella, the brainchild of Ruth Jones (Gavin & Stacey), won over a loyal audience on Sky 1 HD. The first series' debut was the second biggest UK comedy launch in multichannel history and has been hailed by critics as 'funny, clever and totally believable', and gleaned a devoted audience during its Friday night slot on Sky 1. A charming slice of the working-class Welsh Valleys, Stella is a comedy drama that centres around the world of Stella (Ruth Jones), a 40-something mum juggling the ups and downs of family life amid the chaos of her eccentric friends and family.

What is the Marketing Objective?

Having gained critical acclaim, loyal audience and a recent BAFTA nomination, Stella series 2 is sure to be a huge success in 2013.

How does it work?

Scheduling is due to take place across Sky 1 and Sky 1 HD from January 2013 (TBC). Consisting of 10x60 minute episodes, repeats will play across Sky 1, Sky 1 HD, Sky Anytime and Sky Go. Accreditation will include Opening and Closing credits of 2x15 seconds and Centre Break Bumpers of 2x5 seconds (3 x centre breaks per 1 hour show). Accreditation on all programme specific trailers over 20 seconds.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

The first series' debuted as the second biggest UK comedy launch in multichannel history. Popular family comedy which has already been proved as a big hit amongst viewers and critics alike. Writer/star Ruth Jones was nominated for a BAFTA for her performance. Series brings with it a large base of loyal fans. Association with award winning comedy on Sky1, recently voted 'Channel of the Year' at the Broadcast Awards.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated to reach 4.64 million adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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