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Sponsor Teen Wolf: Series Two on Sky Living

Provided by Sky Media
Sky Media is proud to announce the opportunity for a brand to sponsor Teen Wolf Series 2 premiering in July 2012.

Tell us about the Opportunity / What is it?

The first series aired in June 2011 and was the best performing drama in an 8pm slot on Sky Living. The series is a modern day spin-off of the cult classic 80s hit and is a sexy thriller set against the drama of high school life, with a forbidden, romantic love story at its core. The series rides hot on the heels of the popularity of 'Twilight' and 'True Blood'; and is a great showcase for related genres with werewolves and vampires at their core.

What is the Marketing Objective?

Build Awareness

How does it work?

Sky Media is offering a brand the opportunity to sponsor the second season of Teen Wolf on Sky Living beginning in July 2012. Programming includes 12x60 minute episodes, plus repeats on Sky Living Channels and any showings on Sky Anytime and Sky Go. Accreditation will consist of the following; Opening and Closing credits of 15 seconds, Break bumpers of 2x5 seconds and accreditation on all programme specific trailers over 20 seconds. The sponsorship will be supported by exposure on the Sky Living online site to amplify the sponsorship to the wider Sky Living audience.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

This opportunity is part of Sky's huge investment into original British programming will see a 50% increase in investment over the next 3 years. The opening episode is set to peak with a large audience similarly to series one of 624k viewers. The online sponsorship package will include the following opportunities: Permanent headline sponsor placement on the show web pages. Sponsor branding in show articles, features and galleries. Roadblock of all display placements on show microsite and the option to run a sponsor branded competition and dedicated promotional feature page.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 760,000 women aged 16-44
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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