The air quality report is a daily bulletin which gives viewers recent and forecast air quality readings. Running 7 days a week the report also provides the sponsor with a great opportunity to be branded up on air across some of Sky News' most watched programmes and online for a six month period.

Establish high levels of brand awarenss and gain trial.

The advertiser has the opportunity to sponsor the Air Quality report section on the Sky News channel and online, branding will include: A permanent sponsorship strip, sponsorship button, banner and skyscraper and video content. The area will be promoted via the left hand navigation bar within the Weather channel and media in the Sky news homepage. From initial predictions the channel will achieve between 20,000 – 50,0000 impressions per month. Banners and skyscrapers will be included in the package to help drive traffic to the area.

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Association with the most up-to-date air quality information and an award-winning pan-European news service. Create brand stand-out and point of difference to communication strategy. Undertaking a 6 month sponsorship package on the TV and online allows you to create high levels of brand awareness. Sky has a higher ABC1 profile than C4, BBC & ITV News.