This idea is archived

Sponsor the event of the summer, Galaxy in Ibiza!

Provided by Global Media & Entertainment
A fantastic multi platform opportunity bringing the sound of Ibiza to our listeners in the UK, as well as reaching Ibiza

Tell us about the Opportunity / What is it?

"Galaxy in Ibiza" is a time when we broadcast the sound of the summer into the homes of our listeners. The opportunity is to speak to our 2.5 million listeners across the UK and in Ibiza to those who actually made it there, the influential party crowd. In 2004 over 600,000 british tourists visited Ibiza by air, they are predominantly 20-35 and have a high disposable income. The activity includes; radio sponsorship and promotions, live broadcasts, association with major Ibiza brands, integrated marketing in Ibiza and UK, SMS, online and interactive activity and research.

What is the Marketing Objective?

Galaxy is commited to and passionate about offering the best in urban and dance first, "the leading edge of mainstream"is where we're positioned and we need to be associated with what is there. Ibiza is important to our listeners and is a part of their lives whether they make it there or not. This is why it will be our 7th year on the island. We have a good relationship with the clubs and DJs, so there's not only association with Ibiza but the biggest DJ and brand names out there. Those who are credible and influential.

How does it work?

On, off air and online activity in the UK and Ibiza, live broadcasts from the island, exclusive parties on the island and in the UK, marketing opportunities on the island and in the UK. This can be tailored to suit your needs. Please contact us for the full details.

Who's used it in the past?

Last year, it was sponsored by T Mobile (Mates Rates). On this web page there is an example of a promotional trailer which would have been on air you can also see the website that was created for the sponsorship.

Features / Benefits

This is a unique multi - tiered opportunity opportunity for a client to be associated with credible events and on air activity. We can couple this with online, SMS and off air marketing to creat a bespoke opportunity that uses all elements of the sponsorship to convey a clients key messages.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.5 million listeners in the UK
MOBILE
ONLINE
RADIO / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
North01 Jul 07 - 31 Aug 07INCREASE LOYALTYEXPERIENTIAL
SPONSORSHIP / MUSIC / DANCE
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