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Sponsor the hotly anticipated return of the Simpsons, season 22!

Provided by Sky Media
Delighting audiences for over 20 years with its unique satirical humour, America's first family are back on Sky 1 HD.

Tell us about the Opportunity / What is it?

The sponsorship opportunity is a unique and exclusive opportunity to sponsor every Simpsons episode on Sky 1 HD. The deal would run for a whole year, available from the end of June 2011 to the end of June 2012. The Simpsons is the heartbeat of Sky 1 HD and would form part of our new Friday Night Comedy Zone, sitting alongside such shows as The Middle, Raising Hope and the extremely popular Modern Family.

What is the Marketing Objective?

Brand awareness of your brand through association with this iconic show.

How does it work?

Broadcast across Sky 1 & Sky 1 HD, this opportunity will be available from the end of June 2011; we presume there to be an average of 1,000 episodes throughout the sponsorship period. Sponsorship will include opening & closing credits of 15 seconds, break bumpers of 2 x 5 seconds per 30 minute show. A sponsor shall also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact Mike Murphy for details.

Features / Benefits

Over 17,000,000 people saw The Simpsons on Sky 1 within the last six months. 753,000 viewers watched the top performing episode. Across the series an average of 342,000 people were watching the show at any given time. Simulcast on Sky1 HD, allowing 4 times better picture quality, showing off the stunning locations of the shows. Association with award winning entertainment channel Sky1.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Coverage of 6.3 million adults aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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