This idea is archived

Sponsor the return of The Kumars on Sky 1 HD

Provided by Sky Media
After 6 years, one of television's most loved families is back and will make their mark on Sky 1 HD!

Tell us about the Opportunity / What is it?

In January, The Kumars open their home to Sky 1 HD and along with it, a brand new sponsorship opportunity. After 6 years, one of television's most loved families is back (all be it in the living room of their flat)! Written by Sanjeev Bhaskar alongside Bert Tyler Moore, George Jeffrie and Suk Pannu, Bhaskar resumes the role of Sanjeev Kumar alongside Meera Syal (Gran/Ummi), Vincent Ebrahim (Dad/Ashwin Kumar) and Indira Joshi (Mum/Madhuri Kumar).

What is the Marketing Objective?

A loyal fan base from previous series along with brand new viewers will ensure a strong audience for the new series.

How does it work?

Due to air on Sky 1 HD, Sky 1, Sky 1+1 and Sky 2 from the 3rd January 2014; comprising of 6 x 60 minute episodes and repeats on Sky 1 & Sky 2 and any showings On Demand. Accreditation to include Opening credits of 15 seconds, Centre Break Bumpers of 2 x 5 seconds (3 x centre breaks per one hour show) and Closing credits of 15 seconds. Accreditation on all programme specific trailers over 20 seconds.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

A loyal fan base from previous series along with new viewers will ensure a strong build in audience. This series is part of Sky's commitment to commissioning original British content. There is also an opportunity to expand onto other comedy commissions on Sky 1 HD and an opportunity to extend the sponsorship to other Sky Media touch points, such as Zeebox and online through the popular Sky 1 website.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 6.5m individuals across the period.
16 - 24
25 - 34
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Mar 14BUILD AWARENESSSPONSORSHIP / MEDIA
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