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Sponsor the Scottish FA Cup 2010 on Sky Sports

Provided by Sky Media
Opportunity to target 2.6m adults through broadcast sponsorship opportunity for the Scottish FA Cup 2010

Tell us about the Opportunity / What is it?

Sky Sports are proud to announce an exclusive opportunity to sponsor Sky Media's broadcast coverage of the Scottish FA Cup as of January 2011. From January, Sky Sports will be showing two matches from Rounds 4, 5 and 6, plus 3 replay matches for each round.

What is the Marketing Objective?

An excellent opportunity to build brand awareness through targeting an audience of football enthusiasts.

How does it work?

Sponsorship accreditation shall provide a brand with opening and closing credits in a sequence lasting up to 15 seconds. There are 2 x 15 second opening and closing credits per Scottish Cup coverage (Live and Repeat/ Highlights). Break bumpers will feature the sponsor verbally and visually on a full frame bumper for 5 seconds, entering and leaving the commercial break. There are 2 x 5 second break bumpers per centre break and approximately 60x 5 second credits per match. The sponsor will be featured in on-air promotions visually, and wherever possible verbally also.

Who's used it in the past?

This is a brand new opportunity, however other sponsors of Sky Sports coverage have included Gillette, Ford, Bet 365 and Sure for Men.

Features / Benefits

Reach a highly targeted, engaged mid-range male audience

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsApprox 2.6m adults with a male bias
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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