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Sponsor the Wycombe Sound 106.6fm Breakfast Show

Provided by Love Local Radio
Sponsor the biggest programme of the day on the multi-award-winning Wycombe Sound 106.6fm.

Tell us about the Opportunity / What is it?

Wycombe Sound 106.6fm offers this opportunity to sponsor the Breakfast Show every weekday morning from 7-10am. Award-winning presenter Pippa mixes familiar music with local information including news and what's on. This is the only radio station broadcasting detailed local traffic and travel info which provides a great hook to new listeners. The Breakfast Show has the biggest audience of the day on Wycombe Sound 106.6fm. Our research indicates a reach of around 80,000 listeners per week.

What is the Marketing Objective?

- Build brand awareness - Call to action - Signpost local outlets - Signpost special offers

How does it work?

Your exclusive sponsorship message is broadcast at the top of every hour, as we re-join the programme following the national and local news and weather. Your exclusive sponsorship message is broadcast at the end of the two advert breaks as we return to the programme (approx 20 past and 20 to in each hour). Your brand mentioned in the programme trailer and on social media posts for the Breakfast Show.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

Reach the biggest audience of the day, 5 days a week, for a minimum of one calendar month. Regular detailed traffic bulletins, unmatched by any other station, which means that you will reach commuters and school-run drivers in their cars. Award-winning, warm and friendly presenter and familiar music which means your brand is in safe hands.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCore target audience is age 30+ including drivers.
25 - 34
35 - 44
45 - 54
55 - 64
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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