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Sponsorship: Celtic Connections music festival

Provided by Glasgow Life
Multiple opportunities to benefit from involvement with this international, award-winning music festival.

Tell us about the Opportunity / What is it?

Celtic Connections is an 18-day festival, held annually in Glasgow, celebrating the best in roots, world, traditional and folk music from around the globe. Celebrating its 20th birthday in 2013, "Britain's greatest winter festival" (The Independent) features performances by an impressive array of international artists in venues across the city, and is an integral part of Glasgow's vibrant cultural scene. Thousands of people from all over the UK and beyond enjoy exclusive events, from unique collaborations to world premieres and one-night only reunions.

What is the Marketing Objective?

Ideal for companies seeking to: build awareness; access experiential or direct promotional opportunities; build relationships with existing and potential customers; provide quality, convivial hospitality events; increase CSR activity through association with an award-winning education programme.

How does it work?

Bespoke sponsorship packages are designed to suit your budgets, objectives and areas of interest. With around 300 events in a variety of genres, we can offer sponsorship of everything from smaller one-off concerts, themed concert strands or major venues. Each opportunity is tailored to your needs. Music workshops or workplace concerts provide employee engagement opportunities; our wide range of concerts offer excellent corporate hospitality options; and our extensive award-winning education programme is an ideal platform for CSR initiatives and PR opportunities.

Who's used it in the past?

ScottishPower, First ScotRail, Tourism Ireland, Black Bottle, Bruichladdich and Diageo have all sponsored the festival in previous years.

Features / Benefits

Bespoke opportunities to be associated with an internationally renowned, multi award-winning festival, with extensive reach across Scotland and well beyond. A large-scale, integrated PR and marketing campaign underpins all partnership activity, and the festival itself provides multiple opportunities to target event attendees with promotional or experiential activity.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kMusic festival, with circa 300 concerts & 100,000 attendees
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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