CASE STUDY: Strongbow Dark Fruit Ice Cream Tour

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Strongbow wanted to celebrated the fans' dedication to their favourite fruit cider, Strongbow Dark Fruit.

What was the Challenge / Background of the Campaign?

To hero the extremes of the Strongbow Dark Fruit fandom and create authentic branded content and experiences. Strongbow Dark Fruit super-fan Kyle loved the cider so much he created and sold his own Dark Fruit ice cream. We championed super-fan Kyle by mass producing his Dark Fruit ice cream recipe and gave lucky fans nationwide the chance to try an exclusive free scoop from our bespoke Strongbow fleet. Find out more...

What was the Campaign Objective?

Through LadBible we got in touch with Kyle, and asked him to mass produce his exclusive recipe, designed a bespoke Land Rover and trailer and toured across three festivals and three city centres. LadBible found out where Dark Fruit fans wanted us most. A social poll deemed Plymouth, Birmingham and Manchester home to the most fervent fans.We kick started our festival tour at the Isle of Wight before making our way to Kendal Calling and finishing up at Victorious in Portsmouth.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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