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Sponsorship of 'A Place in the Sun' on the Discovery Network

Provided by Discovery Networks Europe
An exciting opportunity to align your brand with 'A Place in the Sun' (and associated programming) across the Discovery Network.

Tell us about the Opportunity / What is it?

Sky Media and Discovery Networks are pleased to offer an advertiser the opportunity to build a unique association with the popular series 'A Place in the Sun' across the Discovery Network. A Place in the Sun is a long running hit series in Discovery's lifestyle portfolio. Amanda Lamb and Victoria Hollingsworth, queens of property search abroad, travel to South Africa, the Caribbean, Florida, Australia and all over Europe in search of the perfect property within her clients' budgets.

What is the Marketing Objective?

Build brand awareness by linking with this much loved and trusted programme.

How does it work?

Sponsorship would take the form of on air message association around all A Place in the Sun and related titles across Discovery Travel & Living and Discovery Real Time. The sponsorship is available over a six or twelve month period. Programming includes both A Place in the Sun, and A Place in the Sun: Home and Away. Sponsorship includes 15" Opening Bumpers, 10" Break Bumpers, 5'' Closer Bumpers, 8 idents in 60 minutes, and 80 Seconds of accreditation per 60 minutes of pro.

Who's used it in the past?

Please contact a member of the Discovery Networks team for details of previous advertisers.

Features / Benefits

AUDIENCE INSIGHT: Discovery Travel and Living viewers holiday regularly. They enjoy ski/ winter sports holidays as much as being beach bound or on board a cruise ship. On average, Travel & Living viewers have spent £1,524 on holidays in the past 12 months. This is 13% more than the national average. Travel & Living viewers are the most likely of all multichannel viewers to have been on holiday in the past 12 months (72%, 11% more likely than the average adult).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1+ coverage of 3.5 million women
25 - 34
35 - 44
45 - 54
55 - 64
All adults
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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