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Sponsorship of Celebrity Big Brother

Provided by Sky Media
Opportunity to sponsor the Live TV phenomenon that continues to have great ratings success and maintains a loyal following.

Tell us about the Opportunity / What is it?

Sky Media and Channel 5 are excited to offer the sponsorship of the hit show ' Celebrity Big Brother'. The Live TV phenomenon that continues to have great ratings success and maintains a loyal following. Sponsors will feature on all broadcast Celebrity Big Brother content across Channel 5, 5 Star and MTV and have the opportunity to extend the sponsorship to form a bigger 360 partnership.

What is the Marketing Objective?

Opportunity to build awareness of your brand with appointment to view programming and target the 16-34 demographic.

How does it work?

Sponsorship credits - 15" at start, 2 x 5" in CB and 10" in end breaks across: Celebrity Big Brother, Celebrity Big Brother's Bit on the Side, Celebrity Big Brother Repeats plus brand logo on all On-air Promotions greater than 20 seconds and leaderboard on C5 website pages. There is also the opportunity to extend the partnership to include an on-air and online Brand competition, license the Celebrity Big Brother name to create a promotion that sits in and around the CBB series, talent - using CBB's Emma Willis or Rylan Clarke for commercial ideas and product placement.

Who's used it in the past?

Please contact Sky Media for details of previous Celebrity Big Brother sponsors.

Features / Benefits

- The twelfth series of CBB on Channel 5 averaged 2.4m/9.4%, up half a share point for 16-34's on August's series - On average, approximately 460,000 people recorded the shows and watched within 7 days - equal to 19% of total viewing per episode, the highest for the show ever - While CBB was on air, Channel 5 was the most popular commercial channel amongst 16-34s between 9-11pm daily, ahead of CH4, ITV and BBC.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 17.3m viewers
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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