Opportunity to sponsor the Live TV phenomenon that continues to have great ratings success and maintains a loyal following.
Sky Media and Channel 5 are excited to offer the sponsorship of the hit show ' Celebrity Big Brother'. The Live TV phenomenon that continues to have great
ratings success and maintains a loyal following. Sponsors will feature on all broadcast Celebrity Big Brother content across Channel 5, 5 Star and MTV and have the opportunity to extend the sponsorship to form a bigger 360 partnership.
Opportunity to build awareness of your brand with appointment to view programming and target the 16-34 demographic.
Sponsorship credits - 15" at start, 2 x 5" in CB and 10" in
end breaks across: Celebrity Big Brother, Celebrity Big Brother's Bit on the Side, Celebrity Big Brother Repeats plus brand logo on all On-air Promotions greater than 20 seconds and leaderboard on C5 website pages. There is also the opportunity to extend the partnership to include an on-air and online Brand competition, license the Celebrity Big Brother name to create a promotion that sits in and around the CBB series, talent - using CBB's Emma Willis or Rylan Clarke for commercial ideas and product placement.
Please contact Sky Media for details of previous Celebrity Big Brother sponsors.
- The twelfth series of CBB on Channel 5 averaged
2.4m/9.4%, up half a share point for 16-34's on August's
- On average, approximately 460,000 people recorded
the shows and watched within 7 days - equal to 19% of
total viewing per episode, the highest for the show ever
- While CBB was on air, Channel 5 was the most popular
commercial channel amongst 16-34s between 9-11pm
daily, ahead of CH4, ITV and BBC.