Sponsorship of Channel 5's Milkshake

Provided by Sky Media
A unique chance to sponsor Channel 5's Milkshake! The number one commercial kids destination in the UK.

Tell us about the Opportunity / What is it?

Presenter led segments from the likes of Milkshake! favourites Derek, Jen & Kemi have proven to be a hit with parents & preschoolers alike both on air & through immersive experiences like Milkshake! Live The Magic Story Book. In the digital sphere Milkshake! goes from strength-to-strength. A stimulating fusion of games, activities and videos along with resonating collaborations with third party organisations like The Book Trust to encourage childhood reading.

What is the Marketing Objective?

A unique chance to sponsor Channel 5's Milkshake! The number one commercial kids destination in the UK. Loved by kids and trusted by parents, it's home to some of the world's most popular preschool programming including Ben and Holly's Magical Kingdom; Digby Dragon; Peppa Pig and PAW Patrol. In the last 12 months, Milkshake! reached 76% HWCH 0-3 and was the no. 1 commercial channel for kids 4-15. 50% of kids are likely to say Milkshake! has their favourite characters. 78% of parents trust Milkshake! as a safe space for kids.

How does it work?

Included within the partnership: Logo Inclusion on Milkshake! Promos -Increase the brands frequency through logo integration on promotions running across Channel 5. Logo Integration on Milkshake.tv - extend your brands presence online with logo inclusion on the Milkshake! Webpage. Monday - Friday: 0600 - 0915 hours Saturday & Sunday: 0600 - 1000 hours 10" idents around programming

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details76% HWCH 0-3
16 - 24
25 - 34
35 - 44
45 - 54
Female
Kids HH
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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