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Sponsorship of Christmas on the Food Network

Provided by Sky Media
Create a fantastically festive affiliation with 'Christmas on Food Network'.

Tell us about the Opportunity / What is it?

Sky Media and Food Network are delighted to offer an advertiser the opportunity to create fantastically festive affiliation with Christmas on the Food Network. This channel sponsorship opportunity would include presence around all Christmas programming in December. This would be the perfect compliment to any Christmas campaign and a great way to target an audience that is particularly receptive to Christmas themes and offers.

What is the Marketing Objective?

Create fantastically festive affiliation with 'Christmas on Food Network'.

How does it work?

Full sponsorship of the Food Network between the 1st and the 31st of December (equating to approximately 450 hours of programming) shall provide an opening credit of 15 seconds, 2 break bumpers of 5 seconds per centre break (there are usually 3 centre breaks per hour episode) and a closing credit of 15 seconds.

Who's used it in the past?

Contact Sky Media for further information.

Features / Benefits

Since launching on Freeview, Food Network is now the 2nd most viewed lifestyle channel in all homes across peak-time and now reaches over one million individuals every week! The Channel's profile is 45% Adults ABC1 and 62% female. Food Network's programmes attract substantially stronger loyalty than the lifestyle programme average. Ina Garten (aka Barefoot Contessa) is the No.2 most popular chef viewed on lifestyle channels (second only to The Hairy Bikers)

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReaches over one million individuals every week!
All adultsFemale
Both
ABC1
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Dec 11 - 31 Dec 11BUILD AWARENESSSPONSORSHIP / MEDIA
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