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Sponsorship of comedy competition across 72 radio stations

Provided by RadioWorks Ltd
Reach 5.3 million listeners across the UK by sponsoring the search for new comedy talent - The Funny1

Tell us about the Opportunity / What is it?

A unique opportunity to sponsor a comedy competition with a difference, the difference being... radio station listeners nominate and vote for their funniest friends, family, etc. from everyday life. The competition will run over 72 radio stations throughout breakfast and drive time programming, attracting thousands of entrants and millions of listeners. On-air activity will round up with a grand final in the Hackney Empire, which has a capacity of 1800. Sponsorship of 'The Funny' competition is an excellent opportunity to connect a national brand at a local level

What is the Marketing Objective?

To share a national association with an entertainment show.

How does it work?

Sponsorship of 'The Funny1' includes on-air trails, credits and live reads online branding, visual branding at the final, further branding at the final and data capture.

Who's used it in the past?

This is a brand new opportunity!

Features / Benefits

- Major Sponsorship - Brand Placement - National Exposure - Presenter lead sponsorship - Heavily weighted towards Breakfast and Drive - Six weeks of constant exposure across 72 radio stations

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k5.3m listeners | 76m impacts | 14.2 opportunities to hear
16 - 24
25 - 34
35 - 44
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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