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Sponsorship of Cougar Town Series 2 on Living

Provided by Sky Media
Sky Media is proud to announce an exclusive opportunity for a brand to sponsor one of Sky Living's most talked about shows!

Tell us about the Opportunity / What is it?

From the creators of Scrubs and Spin City comes Cougar Town, the new US sit-com starring Courtney Cox. Courteney Cox stars as Jules Cobb in her role as a recently divorced mom in her forties facing the often humorous challenges, pitfalls and rewards of life's next chapter. As this second series begins, Jennifer Aniston guest stars as Jules' psychiatrist and Jules' ex-husband, Bobby, struggles to accept her relationship with Grayson. Sky Media are offering advertisers exclusive sponsorship of the new series of Cougar Town when it premieres on Living this year.

What is the Marketing Objective?

Build awareness of your brand

How does it work?

Scheduling on Sky Living: Early Feb 2011 to mid-May 2011 running over 20 x 30 minute episodes during peak time programming. There will also be approximately 2 additional repeats per week. Sponsorship Accreditation: Opening credit: 1 x 15 seconds. Break bumpers: 2 x 5 seconds per centre break (normally 1 centre break per 1/2 hour show). Closing credit: 1 x 15 seconds.

Who's used it in the past?

Please contact a member a Sky Media for details of previous sponsors on Sky Living.

Features / Benefits

An exclusive opportunity for a brand to sponsor one of Sky Living's most talked about shows! Use this as a platform to target ABC1 women, Housewives with children and 16-34 year olds. Living is becoming more popular, with latest figures showing a great rise in the number of viewers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.6m adults aged 16-34 with a strong female bias
16 - 24
25 - 34
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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