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Sponsorship of Discovery's Motoring Strand

Provided by Sky Media
Target young male, upmarket audience with one of a kind Discovery commissions that are not available anywhere else.

Tell us about the Opportunity / What is it?

The motoring strand on Discovery runs across Discovery Real Time, Discovery Shed, DMAX, Quest and Discovery Turbo which is the number one motoring channel in the UK. It talks to those true motor enthusiasts as they look to the channel for advice and entertainment. This package offers a sponsor unique cut-through into a valuable young male, upmarket audience with one of a kind Discovery commissions. Discovery is thrilled to have joined forces with Five on production of all new series' of Fifth Gear which will appear within the Discovery Network.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand to hungry motor-fans out there.

How does it work?

Sponsor 3, 6 or 12 months of Discovery's motor content across Discovery Turbo, Discovery Real Time, Discovery Shed, DMAX and Quest.. Over 470 hours of programming per month. Sponsor branding on all promotional material. The country is deep in the grip of the credit crunch and everyone is tightening their belts. So with that in mind, Wheeler Dealers returns to perk up all hungry motor-fans out there

Who's used it in the past?

Brand new opportunity but will benefit sports and motor brands.

Features / Benefits

Benefits include: -Bumper lengths: Opener 15" / Break Bumpers 10" / Closer 5'' -Number of idents in 60 minutes: 8 idents -Seconds of accreditation in 60 minutes: 80 seconds -Number of hours of programming: Over 336 hours per month. -Average programming hours split by channel across the campaign period: Discovery Turbo: 100 hours, Shed: 100 hours, DMAX: 80 hours -Great way to target young, male, hungry motor-fans.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsYoung male 16-34 year olds, upmarket, ABC1 audience.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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