This idea is archived

Sponsorship of Double Weddings from Sky Living

Provided by Sky Media
Reach females 16-34 through sponsorship of Double Weddings - promising to be bigger, better & bitchier than Four Weddings.

Tell us about the Opportunity / What is it?

Sky Media is proud to announce an opportunity for a brand to sponsor this new wedding focused Sky Living commission, promising to be even bigger, better and bitchier than Four Weddings! In each episode of Double Weddings viewers will meet two brides-to-be. Both women have strong, yet directly opposed visions of their dream day, but neither will be able to afford it. So, in a bid to make their dreams come true, they have agreed to share their wedding.

What is the Marketing Objective?

Opportunity to build awareness of your brand with a predominantly female audience.

How does it work?

Double Wedding is scheduled for Peak Time programming from late September to November 2011. The series will run over 8 x 60 minute episodes with approximately 2 additional repeats each week. The sponsor will receive 1 x 15 seconds opening credit, 1 x 15 seconds closing credit and 2 x 5 seconds break bumpers per centre break (there are normally 3 centre breaks per 1 hour show). The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length. There is also the opportunity to extend sponsorship online with

Who's used it in the past?

This is a brand new opportunity for advertisers

Features / Benefits also covers the very latest in celebrity news and style features, providing the Living audience with even more engaging content. The 'Double Weddings' show site will feature exclusive behind the scenes video clips, glossy gallery pages, and full show guides. Headline Sponsorship of 'Double Weddings' online will create further engagement for the brand and also a direct response mechanic.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted coverage of 1.1m adults ages 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service