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Sponsorship of Drama on Sky1

Provided by Sky Media
An all encompassing package of compelling drama on Sky 1, including both returning seasons and a brand new comission

Tell us about the Opportunity / What is it?

An exclusive opportunity for a brand to sponsor our fantastic Drama on Sky 1. Including Arrow S3, Strike Back S4, NCIS: LA S5, Hawaii Five-O S4 and our brand new commissioned medical drama Critical, this package offers the sponsor the chance to surround quality US Drama for 9 months on Sky 1.

What is the Marketing Objective?

Opportunity to build awareness and associate with the very best of Drama - This sponsorship package epitomises the vision of Sky 1, creating buzz and excitement on a channel that is renowned for it's investment in quality content. The Drama package provides a sponsor with the opportunity to align themselves with the very best of British and US Drama, allowing the sponsor to benefit from the credibility and kudos associated with these shows.

How does it work?

This is a multi-platform opportunity - with our plethora of platforms, sponsors are able to reach audiences on various touch points with accreditation across our online and VoD services, enabling the sponsor to maximise reach and coverage of the campaign.

Who's used it in the past?

Please contact Sky Media for details of previous sponsors of Sky 1 Drama content.

Features / Benefits

Established and loyal audience - Four of these shows are returning following huge and continued success on the channel, bringing with them large and loyal audiences. In additional to these, the package also include Sky 1's first ever medical drama commission, ensuring that this opportunity retains viewers whilst attracting new audiences to the channel. Sponsor's message will be communicated in peak time across Sky 1 and across much of the daytime schedule on Sky1 and 2, bringing further reach and great added value to the campaign.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPlease see attachment for Reach figures on shows covered
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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