This idea is archived

Sponsorship of editorial specials in RED magazine.

Provided by Hachette Filipacchi (UK) Ltd
Sponsorship of Red's Health, Body, Wedding, Hair and Anti-Ageing.

Tell us about the Opportunity / What is it?

Opportunity for advertiser ownership of an entire editorial section within the Red Magazine. In the latest ABC results Red scored it’s highest ever circulation since launch. Red is the biggest selling middle youth title in the UK by a comfortable margin. Red has recently enjoyed its eleventh successive circulation increase. A truly premium glossy, Red has the highest production (paper quality) values in the UK market reflected by an AB profile of 69%.

What is the Marketing Objective?

Raises brand awareness through brand association with Red Magazine utilising its beauty credentials. Could also encourage trial through possible sampling opportunities and drives readers to store.

How does it work?

As part of the package the sponsor will receive branding throughout the feature, advertorials, product credit and a vertical belly band (a branded book mark) that is bound around the section, book-marking it for the reader.

Who's used it in the past?

L’Oreal sponsored Red’s body special in June 2006. Red has also previously worked with Lancôme, Clinique, Garnier, Simple and Biotherm.

Features / Benefits

Offers cut through and stand out, Delivers positive brand association and gives beauty credentials and Written and produced by an award winning editorial team.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kMonthly ABC 221,940 Readership 689,000
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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