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Sponsorship of Escape for the New Year on Discovery

Provided by Discovery Networks Europe
On air message association around all travel programming across the Discovery Network from Dec 2009 to March 2010.

Tell us about the Opportunity / What is it?

Fed up of the dark and drizzly British Winter? Well look no further! With inspirational programming to take the viewer to warmer and more exotic climbs, Discovery Brand Solutions and Sky Media are pleased to offer a brand new sponsorship opportunity: Escape for the New Year. Escape for the New Year would take the form of on air message association around all travel programming across the Discovery Network. Three months' sponsorship of Escape for the New Year is available across Discovery Travel & Living, Discovery Real Time and our entertainment channel, DMX.

What is the Marketing Objective?

Build brand awareness and equity

How does it work?

This package includes bumpers of varying length Opener 15" / Break Bumpers 10" / Closer 5''. 8 60 minute idents per 60 minutes of programming. Totaling over 1,050 hours across the campaign period.

Who's used it in the past?

This is a new sponsorship package, ideal for building brand associations

Features / Benefits

Programming sponsorship includes well loved household names such as 'a place in the sun', 'Vacation Home Search' and other travel programme favourites. A full list of these can be found on the attachment to this opportunity. Discovery Travel and Living viewers holiday regularly. They enjoy ski / winter sports holidays as much as being beach bound or on board a cruise ship. On average, Travel & Living viewers have spent £1,524 on holidays in the past 12 months. This is 13% more than the national average making this perfect targeting with minimal waste.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details+1 coverage of 7.9% housewives, 7% men.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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