On air message association around all travel programming across the Discovery Network from Dec 2009 to March 2010.
Fed up of the dark and drizzly British Winter? Well look no further! With inspirational programming to take the viewer to warmer and more exotic climbs, Discovery Brand Solutions and Sky Media are pleased to offer a brand new sponsorship opportunity: Escape for the New Year. Escape for the New Year would take the form of on air message association around all travel programming across the Discovery Network. Three months' sponsorship of Escape for the New Year is available across Discovery Travel & Living, Discovery Real Time and our entertainment channel, DMX.
Build brand awareness and equity
This package includes bumpers of varying length Opener 15" / Break Bumpers 10" / Closer 5''. 8 60 minute idents per 60 minutes of programming.
Totaling over 1,050 hours across the campaign period.
This is a new sponsorship package, ideal for building brand associations
Programming sponsorship includes well loved household names such as 'a place in the sun', 'Vacation Home Search' and other travel programme favourites. A full list of these can be found on the attachment to this opportunity. Discovery Travel and Living viewers holiday regularly. They enjoy ski / winter sports holidays as much as being beach bound or on board a cruise ship. On average, Travel & Living viewers have spent £1,524 on holidays in the past 12 months. This is 13% more than the national average making this perfect targeting with minimal waste.