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Sponsorship of 'Fat Families' on Sky1, starts Jan 2010.

Provided by Sky Media
Associate your brand with the popular New Year subject of weight loss and play on the nation's obsession with reality TV.

Tell us about the Opportunity / What is it?

Fat Families from Sky1 will see Steve Miller moving into the homes of some of Britain's fattest families each week. They might blame their genes, but Steve will discover that it's not genetics that's making these families fat - it's a world of entrenched habits and over large portions that's left them suffering embarrassing health problems including diabetes, asthma and sleep apnea. Fat Families starts 6th Jan 2010, and will air on Wednesday nights at 20:00 on Sky1 and will run over 6 x 60" shows. Sponsorship of Fat Families is currently on offer. Find out more...

What is the Marketing Objective?

Build awareness of your brand with an audience of 16-34 year old adults at a time of year when they are most receptive to weight programming.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.1m adults aged 16-34 with a female bias.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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