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Sponsorship of global gay (LGBT) entertainment digital site.

Provided by Gay Star News
Digital site for gay Entertainment and Celebrity, integrated in 24/7 global gay news and entertainment brand Gay Star News.

Tell us about the Opportunity / What is it?

Be the headline sponsor of our global Entertainment and Celebrity site. Updated 24/7 with latest stories by international team, including full-time Hollywood correspondent. Dedicated homepage, fully integrated with Gay Star News site to maximize audience reach. Your brand will be associated with fun, entertaining content including exclusives and celebrity interviews. Benefit from GSN's strategic partnerships with key events and parties in London, Sydney, LA, New York, Hong Kong and more. Brand presence at other off-line (real world) prides, parties and events.

What is the Marketing Objective?

Positioning as headline sponsor/partner of global Entertainment and Celebrity site. Brand recognition with an audience with high disposable income and proven preference for brands they see supporting GSN. A Celebrity party will celebrate our partnership. In addition there will be a full advertising package; editorial, advertorial and video embedding opportunities; email campaigns and social media reach. Polls and surveys of GSN's audience are also possible. GSN can also offer you promotional opportunities at key Prides and parties and further joint events.

How does it work?

Platform fully branded to you (eg powered by, in association with). Frequently updated content ensures high social media and search reach. Branding backed up with information to build presence as an authentic first-choice in the gay space. Your brand will be seen next to information on and interviews with celebrities as well as editorial on parties, music, film and more. Fun-loving audience has a passion for entertainment, food and drink, travel and going out. But despite higher disposable income, audience is under-targeted by mainstream brands.

Who's used it in the past?

GSN has worked with brands including Motorola, Lambrini, Alfa Romeo, Simply Be, The British Museum, Travelex, Trivago, Lufthansa, Hertz, Radisson, IBM and Stonewall. This sponsorship would particularly suit brands in the entertainment, film, music, gaming, tech, telecommunications, fashion and drinks markets.

Features / Benefits

Establish your brand in the gay (LGBT) market, in a positive and fun environment. You will be working with an established entertainment brand with engaged social media and be associated with entertainment, parties and celebrities. Other key benefits are direct marketing (through advertising package), more detailed brand messages (advertorial, editorial and video) and social media reach. The Celebrity party will give you further brand and PR opportunities. It also gives strong opportunities for associate sponsorships (with events GSN is involved in).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kProjected audience of 19.5 million UVs over 12 months
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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