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Sponsorship of global gay (LGBT) Prides & Parties digital site

Provided by Gay Star News
Digital site for Prides, parties, festivals and events integrated in 24/7 global gay news and entertainment brand Gay Star News.

Tell us about the Opportunity / What is it?

12-month opportunity to be headline sponsor of the first global guide to the biggest gay (LGBT) events, Prides, parties and festivals worldwide. Updated 24/7 as the indispensible guide to what's happening, when. Dedicated homepage, fully integrated into the Gay Star News site to maximize audience reach. Benefit from GSN's strategic partnerships with key events including London Pride, Manchester Pride, LA Pride, World Pride, Student Pride, Sydney Mardi Gras and more. Brand presence at off-line (real world) prides, parties and events.

What is the Marketing Objective?

Positioning as headline sponsor/partner of global digital site for LGBT Prides and Parties. Brand recognition with an audience with high disposable income and proven preference for brands they see supporting GSN. In addition there will be a full advertising package; editorial, advertorial and video embedding opportunities; email campaigns and social media reach. Polls and surveys of GSN's audience are also possible. GSN can also offer you promotional opportunities at key Prides and parties and would be delighted to include joint events in the package.

How does it work?

Platform fully branded to you (eg powered by, in association with). Frequently updated content ensures high social media and search reach. Branding backed up with information to build presence as an authentic first-choice in the gay space. Audience is focused on fun, entertainment, travel, music, partying and going out and your brand will be seen next to information on and interviews with celebrities.

Who's used it in the past?

GSN has worked with brands including Lufthansa, Hertz, Lambrini, The British Museum, National Express, Travelex, Motorola, Accor, IBM, Radisson, Alfa Romeo, RSPCA, Simply Be and Stonewall, among many others. This sponsorship would particularly suit brands in the drinks, entertainment, travel or fashion markets.

Features / Benefits

This 12-month sponsorship allows you to establish your brand in the gay (LGBT) market, in a positive and fun environment where you will be helping to support global LGBT events, Prides and parties. Other key benefits are direct marketing (through advertising package), more detailed brand messages (advertorial, editorial and video), social media reach and GSN events with you as headline brand. It also gives strong opportunities for associate sponsorships (with events GSN is involved in, which we are happy to discuss with you).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kProjected audience of 19.5 million UVs over 12 months
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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