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Sponsorship of Health Special with The Lady

Provided by The Lady
Headline sponsorship of our Health Special editorial feature

Tell us about the Opportunity / What is it?

Our 28/9/12 issue will contain the Health - Menopause and Diabetes Special editorial feature. Four pages of dedicated editorial about two key health issues affecting our readers or their families. You will be able to take complete ownership of the pages with "In association with..." accreditation on each page, the final display page out of the activity and a full page advertorial in addition, to fully integrate you. This will be extended online with an advertorial splash page and ownership of our Health Channel for the week, with corresponding traffic drivers.

What is the Marketing Objective?

Our readers are 76% ABC1, more than any other women's weekly, with a high disposable income. By taking ownership of this special feature, you will be at the forefront of their minds when it comes to evaluation of their life choices, including private health care etc. The additional extension online will provide you with an opportunity for data capture and the chance for further marketing directly to an engaged and receptive audience.

How does it work?

Our specials are something that our readers seek out. Each week they are different topics and touch on elements of our audience's lives that are important to them. The specials are something that we know resonate extremely well with our audience, subsequently bring us inquiries for the advertisers once the issue has passed, from readers, if they have misplaced the copy.

Who's used it in the past?

This is a new sponsorship opportunity and so as yet has never been used.

Features / Benefits

You will have complete ownership on every page of the special with your company logo and full accreditation, fully embedding you into the content. The display will provide standout and the advertorial will enable you to showcase your standout products and services. The ownership of the Health channel online will ensure that you are present to all of our universe and provide the opportunity for data capture.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation of 30,000
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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