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Sponsorship of ICA Cinematica- target 20-40 yr old professionals

Provided by Institute of Contemporary Arts
High profile film season/festival sponsorship opportunity around the refurbishment and relaunch of the ICA Cinemas -2009/10.

Tell us about the Opportunity / What is it?

A rare opportunity for a sponsor get to involved in the high profile re-generation of the legendary Institute of Contemporary Arts (ICA) cinemas. Activated via an ongoing strand of events taking place within the ICA and beyond, including a year-long series of Q&A's with leading actors and directors (eg Dennis Hopper in October 2008), cinema closing and opening parties, a national tour and a new film festival created and run by the ICA at the end of 2009.

What is the Marketing Objective?

Make our partner famous as the champion of independent film. Offer them the ICA's national network of sister independent screens via our distribution arm ICA Films. Reach new audiences via our DVD division. Align the sponsor with the very best film professionals through exclusive events such as Director/Actor Q&A's and film releases.

How does it work?

The ICA achieves huge brand exposure for their partners via fully integrated press and marketing campaigns. Cinematica will incorporate the following events: Director/Actor Q&A's; Cinema closing party - May '09; National ICA Films cinema tour - May-Sept '09; New cinema opening party - Sept '09; New ICA Film festival - late '09/early '10; ICA Films DVD releases - May '09 onwards.

Who's used it in the past?

The ICA offers unprecedented ROI in press coverage on sponsorship projects. All Tomorrow's Pictures with Sony Ericsson delivered £1M EAV in three months. Beck's Futures generated £6.2M EAV in 6 months, while Beck's Fusions generated £3.1M, with 127 million Opps to See. Visit to see more.

Features / Benefits

Association with the only truly independent cinema in London, and a destination for the best in international independent filmmaking.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kAverage footfall of 600,000+ per cinema
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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