High profile film season/festival sponsorship opportunity around the refurbishment and relaunch of the ICA Cinemas -2009/10.
A rare opportunity for a sponsor get to involved in the high profile re-generation of the legendary Institute of Contemporary Arts (ICA) cinemas. Activated via an ongoing strand of events taking place within the ICA and beyond, including a year-long series of Q&A's with leading actors and directors (eg Dennis Hopper in October 2008), cinema closing and opening parties, a national tour and a new film festival created and run by the ICA at the end of 2009.
Make our partner famous as the champion of independent film. Offer them the ICA's national network of sister independent screens via our distribution arm ICA Films. Reach new audiences via our DVD division. Align the sponsor with the very best film professionals through exclusive events such as Director/Actor Q&A's and film releases.
The ICA achieves huge brand exposure for their partners via fully integrated press and marketing campaigns. Cinematica will incorporate the following events:
Director/Actor Q&A's; Cinema closing party - May '09; National ICA Films cinema tour - May-Sept '09; New cinema opening party - Sept '09; New ICA Film festival - late '09/early '10; ICA Films DVD releases - May '09 onwards.
The ICA offers unprecedented ROI in press coverage on sponsorship projects. All Tomorrow's Pictures with Sony Ericsson delivered £1M EAV in three months. Beck's Futures generated £6.2M EAV in 6 months, while Beck's Fusions generated £3.1M, with 127 million Opps to See.
Visit www.ICA.org.uk/support to see more.
Association with the only truly independent cinema in London, and a destination for the best in international independent filmmaking.