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Sponsorship of IPC Media's online Summer Beauty Package

Provided by Time Inc. UK
Opportunity to own summer beauty content across the Marieclaire, Look, Now and Instyle website in one seamless sponsorship

Tell us about the Opportunity / What is it?

IPC Media is the UK's leading publisher of consumer magazines and websites. The summer beauty package provides women with everything they need to know about getting ready for summer in one place. Our stable of beauty sites, Marieclaire, Look, Now and Instyle will help you get your body ready for summer by covering everything from best beauty products for exfoliating, moisturising and tanning, fitness regimes, diets, depilation and much more. For the first time ever we will be able to promote this content in one seamless sponsorship opportunity

What is the Marketing Objective?

Great opportunity for brand awareness and anyone who wants to target young affluent consumers in a core age group of 15-34, in particular brands looking to develop an association with women through beauty content

How does it work?

The sponsorship will wrap around existing beauty content on each site in the form of traffic and editorial drivers, driving to a stand alone content lounge housing editorial around core content areas as highlighted above. A headline partner has the opportunity to own all aspects of the beauty content across these 4 sites integrating into the additional content built specifically for this sponsorship opportunity. The core audience are focused on looking good as it inspires them and promotes inner confidence.

Who's used it in the past?

This is a true media first. The first time we have been able to pull all of these brands together in one place.

Features / Benefits

Sponsor featured in Marieclaire, InStyle, Now and Look will reach over 4m unique users and these users will be exposed to the sponsorship in some way. Users will spend a significant amount of time engaging with the content and consequently the partner branding. It is expected that the sponsorship will generate a positive uplift in brand perception given previous campaigns successes. Women spend nearly £130 on facial skincare products and 82% of younger women say they love trying out new beauty products and brands. Also a great way to target young affluent women.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 4m unique users
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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