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Sponsorship of LolliBop 2011 - The BIG bash for little people.

Provided by Multiply
LolliBop is the UK's largest children's festival - a magical land of endless fun for the under 10's.

Tell us about the Opportunity / What is it?

LolliBop is the best day out for families this summer - all the thrills of a festival vibe but without the hassle of camping or long car journeys. A variety of opportunities are available for a brand interested in creating an association with this increasingly popular event, to include: Headline Sponsorship, Area Sponsorship, Experiential Sampling and Pourage rights.

What is the Marketing Objective?

Enhance the festival experience for the mini-consumer and increase awareness of your brand amongst 1000's of young attendees.

How does it work?

LolliBop is looking to develop commercial partnerships that work hard for all parties and ultimately enhance the festival experience for the mini-consumer. The commercial event opportunities are wide and varied. LolliBop will work with each partner to develop a bespoke package tailored to your requirements and budget. LolliBop will be supported by a hardworking PR and marketing campaign which can be utilised to amplify commercial event activity to 1000's more of your target audience.

Who's used it in the past?

Please contact a member of the MADE Advertising team to find out more.

Features / Benefits

"The Zingzillas" from the BBC will be headlining the main stage and Zoe Ball is confirmed as the host and DJ along with some of her celebrity friends and a very modern Women's Institute. "This mini festival aimed at under 10s was spot on with what it offered to this age range...the whole event felt very safe and relaxed ." Music-news.net

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsThe largest UK children's festival - approx 3,000 attendees
0 - 9Both
ABC1
Kids HH
OUTDOOR
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
London05 Aug 11 - 07 Aug 11BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MEDIA
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