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Sponsorship of Miss MAXIM 2007 Search for a Supermodel

Provided by Dennis Publishing Ltd
Miss MAXIM 2006 is a global search for an undiscovered supermodel as voted by MAXIM readers globally!

Tell us about the Opportunity / What is it?

This is an exclusive sponsorship targeting the ‘brighter bloke’ within a trusted, fun environment. It’s a high quality, innovative and truly interactive creative execution.The chosen 30 girls compete for a contract with a top New York modelling agency. Jim Malucci, bigwig glamour photographer, famous for working with top actresses such as Angelina Jolie and Elisha Cuthbert will shoot the girls over six days in a luxury location in the Dominican Republic. MAXIM readers vote for their country’s winner by phone and internet, culminating in a local and overall winner

What is the Marketing Objective?

To deliver a premium and interactive editorial platform that can communicate to MAXIM’s massive global readership over eight months.

How does it work?

MAXIM is the only men’s magazine that can offer worldwide access to such a high quality editorial and recruitment process. Become associated with this international franchise through: - Prominent branding on all MAXIM on-line recruitment and registration - In-mag advertorials - Brand and logo association within all Miss Maxim pages, within the supplement and on point-of-sale materials.

Who's used it in the past?

This is a first-time search for Miss MAXIM, hence, it is a unique, interactive sponsorship opportunity.

Features / Benefits

Editorial standards of the highest quality. Promotional coverage before, during and after the competition period. Brand association with a global campaign. Massive internet reach with a tailored microsite allowing readers to vote online. Extensive mobile reach - microsite content available via the MAXIM Mobile platform with MMS picture entry, galleries, downloads & voting. MAXIM mobile is the world’s largest men’s phone portal. It is now available in 21 countries making it the world’s biggest magazine targeted at men via mobile phones.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details779,000 UK readers, 2million European wide
LocationTimingsMarketing ObjectiveOpportunity Type
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