M & B TV 3 minute Guides
20 informative videos, featuring real mums, with a practical purpose in an on-demand format
Sponsorship of Mother & Baby TV Channel featuring 20 informative videos, featuring real mums, with a practical purpose in an on-demand format
Themes reflect most searched topics on Google and generated over 1 million impressions in it's first year
This is a fantastic opportunity to link with the number 1 parenting brand to provide real support to parents actively seeking advice
All videos branded with same look and feel
All videos feature graphic sidebars with key data
Integration of your message can include:
Your products fully integrated within the video
Company spokesperson as industry expert
Subtle use of your company logo / background shots
Message card at the end of the video
Logo on opening screen
Ownership of Preroll
The videos provide a unique and winning combination of real mums sharing wisdom, together with experts, brought to you by trusted brands
The videos were viewed on the M&BTV channel on our website www.askamum.co.uk and other Bauer sites including Magic, Closer, Big City as well as YouTube, Facebook, BT Vision That's Life, AOL
Generated over 1 million impressions
The videos were launched in Feb 2011 and created in partnership with DANONE, providing a uniquely engaging platform to position their Cow & Gate and Aptamil brands to a highly targeted audience. Included brand logos, brand experts integrated into the video, product placement, reference to baby club/ advice lines where appropriate
Quality content from a trusted brand.
A tried and tested approach
Product endorsement from the no1 parenting magazine
+ 1 million Impressions
M & B TV promoted in all relevant content in the Magazines.
New audience entering the market every year, hungry for information.
Marketing Page promoting M &B TV in every issue of M & B and P & B.