A brilliant chance for a brand to build association with Matinee movies on TCM and drive awareness among mature adults.
TCM is offering a brand the opportunity to sponsor our weekday afternoon block of some of the best classic matinee films. This block performs particularly well for Adults 45+ and is our strongest daytime strand on the channel. Our weekday matinee strand showcases films featuring stars from the 50s.60s and OSCAR winners galore, with at least 2 thematic strands running every month including war week, western week, thriller week and adventure week.
The sponsorship opportunity provides a perfect platform for targeting the following audiences: adults 45+, all adults and housewives.
The brand will receive sponsorship credits- opening and closing credits and break bumpers. The sponsor will also be able to tag all programme specific promo spots on TCM and TCM+1, weekdays from 1500-1800.
The sponsorship package enables your brand to reach a big audience of mature adults at their most relaxed and receptive while watching programmes they love. It's a great chance to generate high impacts perfect for driving awareness and trial.