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Sponsorship of 'Mr Robot' on Universal Channel & Syfy

Provided by Sky Media
Sky Media is offering a brand the opportunity to sponsor the critically acclaimed television series 'Mr Robot'.

Tell us about the Opportunity / What is it?

Sky Media is offering a brand the opportunity to sponsor the critically acclaimed Drama-thriller television series 'Mr Robot' across Syfy and Universal Channel. The series follows Elliot Alderson, a young man living in New York City, who works at the cyber security company Allsafe as a security engineer. He connects to people by hacking them, which often leads him to act as a cyber-vigilante. He is recruited by a mysterious insurrectionary anarchist known as Mr Robot and joins his team of hacktivists known as society.

What is the Marketing Objective?

Multi-Channel Sponsorship advertising provides the opportunity to build awareness of your brand or product.

How does it work?

Scheduling and Accreditation - Universal Channel and Syfy - Starts Thursday 21stJuly 2016 with a feature length uninterrupted double bill episode - 10 x 60 minute premiere episodes on each channel - Universal Channel-Premieres 9pm -2 x repeats per week - Syfy-Premieres 11pm -1 x repeats per week

Who's used it in the past?

Please contact Sky Media for details of previous advertisers.

Features / Benefits

Universal Channel Viewers are.. - 15% more likely to discuss ads they've seen - Look for quality and premium products - Open-minded and ambitious .9/10 say they are always looking for new ideas and opportunities - Once interested in piqued, viewers are 192% more likely to buy the product! Syfy Viewers are.. - Highly active online - more likely to own a smartphone/tablet than the average person - 3 x more likely to be innovators and early adopters - Earn higher than the average income

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUniversal Channel and Syfy combined 13 million a month
16 - 24
25 - 34
Female
ABC1
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL21 Jul 16 - 25 Aug 16BUILD AWARENESSSPONSORSHIP / MEDIA
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