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Sponsorship of Olympics coverage across all Guardian platforms

Provided by Guardian Newspapers Limited
NOTE: Due to legal restrictions this opportunity is only available to clients who are part of the Olympics partner group

Tell us about the Opportunity / What is it?

The Guardian has a unique synergy with the Olympics through respect for human dignity and fundamental universal ethical principles, the joy of effort and participation, the educational role of good example, a way of life based on mutual understanding. The Guardian delivers honesty, cleanness, courage, fairness and a sense of duty to the reader and the community. Guardian News and Media are offering clients who are already part of the Olympics partner group to sponsor Olympics coverage across all Guardian platforms.

What is the Marketing Objective?

Support your existing sponsorship of the world's biggest sporting event through the UK's biggest online quality newspaper.

How does it work?

Guardian coverage of the Olympics will include A5 guides, wall charts, stat centre, medal table, video, podcasts, galleries, as it happens, blog, fan network, email, apps, interactives, daily section, website...There are some restrictions around sponsorship for the Olympics so Official Olympic Sponsors are the only clients who can sponsor Olympic editorial properties such as regular Olympic columns, Olympic Guides or Olympic Channels online.

Who's used it in the past?

A variety of brands have advertised around and sponsored Guardian sports editorial in the past. Previously sports coverage in The Guardian has reached a significant audience during key sporting events. For example, during the World Cup 2010, the Guardian World Cup Live blog, fans network and Twitter storms attracted 8.6m visitors and generated 60.5m page views in 4 weeks.

Features / Benefits

The Guardian offers unrivallred print content of all Olympic events and access to a sports mad digital community via podcasts & video content. The Guardian attracts an audience of sports lovers with 86% interested in sports and 4m sport consumers every week. Innovative and interactive technology provides the Guardian audience with instant sports news viewed by millions in a global social network medium, providing the perfect platform for Olympic sponsors to extend their partnership with games across a variety of Guardian editorial platforms.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAudience of 34.1m in 2010, expected to grow again by 2012
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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