CASE STUDY: Invibes & The Scottish Government

Provided by Invibes Advertising UK Ltd
Delivering mass awareness at a time of national importance through bespoke in-feed advertising.

What was the Challenge / Background of the Campaign?

The Scottish Government came to Invibes as they wanted to raise awareness amongst the Scottish public of the importance of using the NHS when a medical emergency arises. They needed to reassure the public that despite the current pandemic the NHS was still operating as normal and encourage those who needed medical treatment to attend their local GP's office or Hospital. Invibes was relied upon to deliver messaging to a wide audience encouraging the public to attend the NHS if needed, without worrying about the current pandemic.

What was the Campaign Objective?

The primary goal of this campaign was mass awareness in which Invibes was able by providing guarantees on the number completed video views (CPCV) with the Click though rate optimised as a secondary KPI.

What was the Solution?

Invibes was able to provide the Scottish Government with an end to end managed service; disseminating their messaging via a bespoke video format run across premium media publications throughout Scotland.

What were the Results?

At a time of national emergency Invibes exceeded all the goals and delivered vital messaging to the audience with no wastage achieving a VTR of 71% and CTR of 0.4%.

What were the Key Learnings of this Campaign?

Due to the success of the campaign the Scottish Government have since trusted Invibes as a media partner to deliver core messaging across it's other departments such as The Parent Club Scotland, Transports for Scotland, Skills Development Scotland and more.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kBroad - All Scottish residents
All adultsAll Genders
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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